Intro
Welcome to our first Issue
It's the first one and I hope you like it. We are all bombarded with content these days so I hope to save you some time by delivering the gems direct to your inbox. If there's anything you'd like to see (or not see) please tweet me or reply to this mail.
Research
The Important User Experience You’re Probably Ignoring
Do you know how your employees feel about coming to work every day? How do you think their answers impact your customers’ experience? Their feelings will greatly impact their outlook on their job and ultimately - the customers experience.
How to Manage Matrix Questions for Even Better Data
Creating a survey is easy but creating a survey that results in useful data is a whole different ball game. Read about the pitfalls of the Matrix and how to get them right.
Product / service design
Motivating-Uncertainty Effect
New research has found that uncertainty is more powerful than certainty in boosting motivation towards a goal, making us work harder, spend more and enjoy more in the process.
Content
Writing Is Design, Too
Click here to write better online copy! Only kidding, read the article and you'll get it - click or touch the title above to view it.
Devices
New York Times understanding the importance of mobile
From 30% of traffic to 50% and expecting it to rise to 75%. What the New York Times CIO is doing to make the newspaper a mobile-first company
Careers
The UX "Full Stack Unicorn" and How it was Born
Who is to blame for the notion that the infamous 'UX unicorn' actually exists?
Spunk, the only way to get ahead as a designer
“There is a potential threat to the bespoke or UX-only role. Opportunities might become less and less if you don’t diversify or alternatively choose to become a subject specialist”
Videos
Steve Krug Live Usability Reviews Webinar
The grandfather of UX, Steve Krug, recently conducted a live website review. Assuming you missed it, here it is.
WARNING - You will need to give your details to view it.